Marketing and Sales

Rooted in customer insights, our marketing and sales transformation solutions accelerate growth, drive revenue and increase profits.

Helping organizations build brands, grow market share, increase loyalty and customer value with an integrated customer-centric approach to marketing and sales across the customer life cycle.

We are selecting opportunities better, managing our pipeline more efficiently; our conversion rate has improved and the cost of sales is reducing. We're winning more for less.

Matt Bythell

Marketing Director, Link Group

COVID-19 has disrupted the selling process in many businesses. To help with demand generation and digital selling, organizations have to define new capability requirements, reconsider their organizational design and operating models, hire new talent while up-skilling existing teams, and re-design customer sales and service experiences through the use of relevant and personalized content.

Empowering sales with digital content that can be updated and customized, the use of advanced analytics and “next-best-action” logic is imperative to success.

A recent study from McKinsey finds that while 83% of CEOs say marketing can be a significant driver of growth, 23% don’t believe that their marketing and sales organization delivers on that growth.

Forrester’s Sales Enablement predictions anticipate that more than 50% of B2B companies will realign the sales enablement function to marketing in order to serve buyers better and will activate more employees to advocate for the business to achieve commercial goals.

Digitization and advanced technologies are disrupting industry after industry, creating pressured environments for incumbent organizations to remake who and what they are and reposition themselves in dynamic markets.

We help create organizations that are built to adapt, know their purpose, financial and non-financial objectives; understand how markets are changing, how to respond and what portfolio of businesses they need to succeed. We help organizations mobilize by ensuring senior leaders appropriately integrate strategic choices across the business and that people and processes are brought together effectively to realize the full power of an aligned organization.

With dual focus on performance and portfolio we are able to work in a complementary co-ordinated way that creates transformational results – using performance improvements to carry organizations through to the next set of portfolio moves, which in turn creates momentum propelling the company to the next level.

At Hundred we analyze millions of digital profiles and conversations happening across social media to find what and who your key stakeholders read, listen to, watch, follow, share, and talk about.

By deep-diving into emerging trends, key topics and influencers, we can help you identify the white space available in the marketplace. Our world-leading industry experts can help you plan, create and promote content that will differentiate your brand, keep you one step ahead of the competition and your finger firmly on your target audience’s pulse – whether that’s investors, strategic partners, customers or talent.

As the world continues to become increasingly technologically advanced, Hundred’s goal is to cut through this complexity and help you make sense of the positive opportunity that digital transformation presents.

We provide Fortune 150 approved coaching and training on:

We help busy experts and leaders create their social footprint, find and connect with influential peers and build their reputation quickly and professionally, in line with the latest algorithm research.

We give leading global companies a competitive edge by transforming how they sell. Transforming your business is rarely achieved by a change in policy or process. Instead, we evaluate your go-to-market strategy, look at the people, skills, structure and culture you have now, and help you make a plan to get to where you want to be, with the mindset, content, tools, processes, playbooks and more that will help teams sell effectively.

Working with hundreds of companies, we have co-created bespoke processes across all elements of sales including recruitment, onboarding and training, providing customer-focused sales processes, developing sales best practice and ensuring sales leaders are capable of performance coaching their teams to deliver results.

Employee research, insight, and measurement
ESG and Sustainability Report writing and design
Media planning
Employee engagement strategy
Strategic alignment
Leadership communication
Change management strategy
Culture programs
Leadership communication
Change management strategy
Culture programs

What is C-suite social media?

Most Fortune 500 CEOs now have a social media presence.

An overwhelming majority (94%) can be found on LinkedIn, making it the #1 platform for CEOs.

It is now essential for CEOs to have an active presence on social media, not only to act as an ambassador for their business, but also to strengthen their own personal brand and raise their profile as a thought leader within their industry. A CEO’s social media posts have the power to affect the share price and reputation of the business, either positively or negatively.

How do you define marketing and sales effectiveness?

Sales effectiveness describes the process of finding the right sales tasks to produce the best possible sales output and outcomes.

A simple formula that can help is:

Sales team effectiveness = average output per salesperson, where output is aligned with corporate strategy.

“Output” might refer to profit, revenue, or sales of new product line, based on corporate strategy.

What is the role of sales enablement in driving sales effectiveness?

The goal of sales enablement is to align the intersecting elements of sales, marketing, customer care, product/brand management, legal, and human resources to improve seller productivity and enhance the buyer experience.

A sales enablement strategy is the approach an organization takes to provide sales teams with the resources they need to sell effectively. It should include an analysis of the resources, tools, content, and information provided to sales teams to ensure conversion rates and revenue are accelerated.

Sustainable profitable growth requires a new, future-proof model that can operate and respond to constantly evolving market trends and customer lifecycles.

Our marketing and sales effectiveness programs leverage digital sales transformation to strengthen customer focus. We hold our marketing and sales teams accountable for growing the company revenues through increased customer acquisition and up-selling / cross-selling additional products and services that match the clients’ needs.

With our sales consulting experience and nuanced industry knowledge, we drive change in compensation and territory alignment, sales process improvement and talent optimization.

Digital and social selling are quickly becoming standard practice for organizations across the world. According to Forrester, 67% of a buyer’s journey takes place online, so it makes sense for businesses to evolve accordingly.

The key to developing a best-in-class digital selling strategy involves more than having an online presence. A well-rounded digital brand that connects with target consumers in a meaningful way is essential. We help you find the right audiences, get relevant messages in front of them across every channel, measure performance on key metrics, and stay aligned with your marketing, sales and delivery teams through the entire revenue journey.

Marketing and Sales