Case Study: ERI
Energy Recovery Inc. Adapting award winning solutions for different markets
How do you sell your solutions to a new market?
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01.
The Brief
Helping Energy Recovery to bring the energy saving benefits of its desalination solution to the oil & gas market.
Energy Recovery develops award-winning solutions to improve productivity, profitability, and energy efficiency within the oil & gas, chemical, and water industries.
The Hundred team, their spirit, sense of fun, intelligent creativity and market acumen have been critical to our rebranding efforts.
Audrey Bold
Chief Marketing Officer, ERI
02.
The Approach
Making the transition to a new sector can be daunting. Global market leader, Energy Recovery faced such a challenge in bringing the energy saving benefits of its desalination solution to the oil & gas market.
Through its energy sector knowledge and potent messaging – ‘Profit from Pressure’ – we helped ERI navigate this difficult path, positioning the company as an industry leader and innovator in energy recovery solutions.
03.
The Results
The new ERI brand:
