Case Study: READ Cased Hole
Reaching new audiences and fresh markets
Limited market awareness was creating an identity crisis for READ Cased Hole. They needed to break into fresh markets.
Limited market awareness was creating an identity crisis for READ Cased Hole. They needed to break into fresh markets.
The Brief
For over 25 years, READ has built an impressive track record for providing high-value well intelligence including production logging, well integrity and reservoir evaluation solutions for the global oil and gas industry. READ’s small, highly-skilled team have ambitious international growth plans and continue to invest in relevant new technology development. But the message was yet to reach the right markets. Faced with this challenge, a new executive management team engaged Hundred to help lead them through a major brand and positioning exercise.
The Approach
READ wanted to be positioned more assertively within the international well integrity and production logging market space. There was a need to define and articulate the company’s strengths and market differentiators. READ had the diagnostic expertise to deliver well integrity answers to clients faster than anyone else. This enabled operators to make qualified decisions about their wells, quickly and with confidence, saving them valuable time and money. Together the team developed a value proposition and associated messaging that formed the centre of a highly captivating brand, that resonated with key customers.
The Results
+44 (0) 1173 700 092
5 Park Street Avenue
Bristol BS1 5LQ
UK
+1 (281) 939 2288
2700 Post Oak Blvd
21st Floor Houston,
TX 77056, USA