Transitioning to capture a ‘juicy piece’ of an $8bn market
The Brief
Hicor technology had been adapted and refined and, with a new CEO in place, they were ready to commercialize.
The technology had proven to significantly increase recovery in unconventional oil and gas production both working alongside existing artificial lift applications and on its own. Currently known as a compressor company, the management team knew that they needed to shake this association off to access the lucrative artificial lift market.
The Approach
Collaborating with the board and senior team at Hicor, Hundred identified how to reposition the company to resonate in the artificial lift market: to differentiate from the competition, and to easily communicate its value to partners, customers and investors.
Reach Production Solutions was born, positioned as more than just a compressor, now boosting production from the surface at any stage of the well’s lifecycle.
The Results
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