Case Study: KISR
Science institute seeks international recognition
Transitioning for international acknowledgement, Kuwait Institute of Scientific Research wanted to realise a vision that had been 20 years in the making
Transitioning for international acknowledgement, Kuwait Institute of Scientific Research wanted to realise a vision that had been 20 years in the making
The Brief
Established in 1967, Kuwait Institute of Scientific Research (KISR) is a pioneering, independent, national institute of scientific excellence. It leads and partners internationally to develop, deploy, and exploit the best science, technology, knowledge, and innovation for public and private sector clients, for the benefit of Kuwait and other countries facing similar challenges and opportunities.
Ready to reinstate its visibility for its excellent academically stringent and commercially viable solutions, KISR embarked on a transformation program with the team. The objectives were to realise a 20 year vision to be acknowledged internationally as the region’s most respected science, technology, and innovation (STI) and knowledge gateway, and recognized as a driving force for sustainable economic prosperity and enhanced quality of life.
The Approach
The program of work began with the engagement of all stakeholders and the interpretation of the 20-year vision to divisional level. The messaging strategy was developed to simplify the KISR position so that every member of the institute could articulate the scientific and technical construct of the institute and its differentiation, sighting national and international examples.
A messaging framework for customers, partners and peers highlighted an impressive track record of achievements. These credentials were fundamental to the communications planning and campaigns outlined to span four sectors.
To ensure the image of the Institute matched its heritage and future aspirations the branding was refreshed at an Institutional level, re-instating the premium and leadership principles inherent in the organization.
Enthused employees requested communications training to ensure that the storytelling and recognition of outstanding achievements and performance continued.
With a clear position, key messaging, a competitive brand and a strategic communications program of activity to penetrate the market and build awareness of the scientific and technical capability, achievements and collaborations KISR successfully launched – and is still today building momentum and recognition in the market.
Enthused employees requested communications training to ensure that the storytelling and recognition of outstanding achievements and performance continued.
The Results
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