Case Study: Amplify Energy
An empowering new brand fit for future growth
After a voluntary financial restructure this upstream oil and gas producer needed a new name and brand position to reflect its new ambitions.
After a voluntary financial restructure this upstream oil and gas producer needed a new name and brand position to reflect its new ambitions.
The Brief
Memorial Production Partners (MEMP) voluntarily filed for financial restructuring, despite strong operations, high quality assets and a positive cash flow. Their enthusiastic new management team was taking them from a Master Limited Company to a corporation.
It was critical that all their stakeholders, especially employees, understood that this was a progressive, confident, move designed to secure an exciting future.
The Approach
Hundred were briefed to create a new brand and new name for this new corporation. After in depth research and an original long list of 140 names, Amplify Energy was born from the theme ‘Going For Growth’.
The Results
We supported the management team to communicate the new brand identity through internally and externally.
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