Case Study: Archer – The Point system
Point makes a market leader — and a cool $25m
Archer had the unrivalled disruptive technology. Hundred had the skills to turn that technology into the market leading brand.
Archer had the unrivalled disruptive technology. Hundred had the skills to turn that technology into the market leading brand.
The Brief
40% of wells worldwide are affected by integrity failures – endangering lives, causing pollution and ruining reputations. International oil & gas company Archer had created a remarkable array of disruptive technology to improve the reliability of their clients’ wells. The only problem was — no one knew about it.
The Approach
Clear communication was the key to unlocking the product portfolio’s potential. We were asked to create a distinctive brand offer and build awareness with potential customers.
Partnering with the client and management teams, we repositioned the importance and value of the portfolio to develop the brand name ‘Point’, together with its identity, positioning and value proposition which informed a communications strategy and international campaign.
The campaign leveraged emerging discussions on well integrity which ensured relevance and promoted proven successes.
The Results
+44 (0) 1173 700 092
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TX 77056, USA