Case Study: Catapult CX
Developing sales effectiveness to drive company revenue
Giving the confidence to work with their clients more effectively and see opportunities.
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Clarity in identification and conversion journeys
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Much more collaboration within the team
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Sustainable culture of knowledge-sharing and peer mentoring
01.
The Brief
Catapult CX is a UK DevOps and Agile consultancy, with practitioners that deliver digital transformation through software engineering. Catapult’s business was driven by word of mouth and were suffering from peaks and troughs in their bottom line. They wanted to have consistency in their sales and revenue. Catapult were also struggling with their consultants explaining things in different ways and had mixed messaging.
We weren’t landing opportunities properly. Now, as an organisation, our culture has changed. We understand sales, know how to do it and we’re not nervous about doing it. This team are fun, bring lots of energy, and are supportive of our aims and objectives.
Louise Cermak
Principal Consultant (Agile and DevOps) of Catapult CX
02.
The Approach
Catapult were looking for a partner who had credibility and knew several organisations who had previously worked with the team to generate and convert opportunities into sales. In order to help drive clarity into Catapult’s messaging, the team conducted workshops and facilitated interviews and spoke to Catapult’s customers on their behalf – Catapult were very pleased with the approach and the material created is now used in every sales meeting. The habits-based training approach also created some discipline within the team.
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The Results
The new Catapult CX brand:
